Produced by: Tarun Mishra Designed by: Mohsin Shaikh
Alongside a flourishing acting career, Priyanka Chopra Jonas is also making significant strides in various industries. From establishing her production company, Purple Pebble Pictures, dedicated to promoting diverse content, to expanding her beauty brand Anomaly, she is engaged in multifaceted business ventures. Let's take a look at Priyanka Chopra Jonas' entrepreneurial pursuit as she makes it into the BT's Most Powerful Women in Business List, this year.
According to a report by UK-based platform Cosmetify, Priyanka Chopra Jonas's beauty brand, Anomaly, ranks as the wealthiest celebrity beauty brand of 2023 after Rihanna's Fenty Beauty. Outperforming global celebrity-owned brands like Kylie Cosmetics and Rare Beauty, Anomaly focuses on natural and sustainable hair care products, generating an impressive £429 million in revenue last year.
Priyanka Chopra Jonas' emphasis on chemical-free and sustainable hair care products resonates with consumers, leading to Anomaly Hair Care's remarkable revenue growth. The brand's commitment to natural products sets it apart in the competitive beauty industry.
Priyanka Chopra Jonas' investment in the dating app Bumble has also proven successful. In the third quarter of the fiscal year, ending September 30, Bumble recorded a revenue increase of 22.8%, reaching $221.8 million, showcasing the positive trajectory of her entrepreneurial ventures.
Priyanka Chopra Jonas stands out not only for her acting prowess but also for her seamless transition between cultural contexts, moving effortlessly from Bollywood to Hollywood. This ability underscores her versatility and role in fostering a more inclusive entertainment landscape.
Despite her significant business engagements, Priyanka Chopra Jonas continues to be a part of major entertainment projects, including Amazon Prime Video's Citadel and Netflix's Love Again.
Through Purple Pebble Pictures, Priyanka Chopra Jonas aims to elevate the narrative by immersing the business of entertainment with stories about India and the South Asian diaspora. The production company focuses on creating diverse narratives, particularly those centered around girls and women.
Both as an actor and a businesswoman, Priyanka Chopra Jonas has used her platform to drive positive change. Her commitment to redefining success narratives in the entertainment and business realms is evident in her choice of projects.
Priyanka Chopra Jonas is expected to feature in Zoya Akhtar's upcoming film, Jee Le Zara, sharing the screen with Alia Bhatt and Katrina Kaif. Her involvement in significant projects showcases her enduring presence and influence in the entertainment industry.
Priyanka Chopra Jonas' commitment to diversity and inclusion is evident not only in her choice of roles but also in her entrepreneurial pursuits. Whether through storytelling or her business endeavours, she aims to create a more inclusive landscape in both industries.