Fashion for a pizza’s price?: How Zudio built 545 stores without an app or a celeb face
Produced by: Mohsin Shaikh
Credit: Wikimedia Commons
Fashion Frenzy
With over 545 stores and 45% YoY growth, Zudio is outpacing even Reliance Trends in India’s heartland. It’s not just a brand—it’s a fashion wave sweeping through tier 2 and 3 cities.
Local, Loud, Loved
Zudio isn’t chasing Paris runways. It’s designing for Patna and Pune—blending Indian tastes with fast fashion. New collections drop every 3–4 weeks, keeping closets—and checkout counters—buzzing.
Credit: Pranshi7tech/X
₹199 Tops? Here’s How
Backed by Tata’s sourcing muscle, Zudio churns out fashion in bulk. Massive scale means minuscule costs—so you get trendy tops for less than a pizza.
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Middlemen? Axed.
Zudio’s supply chain is direct and ruthless—no unnecessary hands, no extra costs. What it saves in logistics, you save at the billing counter.
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Build Fast, Expand Faster
Using a FOCO (Franchise-Owned, Company-Operated) model, Zudio opens stores faster than rivals can plan them. Franchisees invest, Zudio controls—scaling smart without burning cash.
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No App. No Problem.
Zudio lives offline. No e-comm distractions. No delivery delays. Just racks of fresh fashion that shoppers see, feel, and buy—immediately.
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Viral, Not Expensive
No big ads. No Bollywood faces. Zudio wins with word-of-mouth, Insta reels, and local buzz. It’s marketing that costs peanuts and pays in footfalls.
Shelf Hustle
New stock flies off shelves. Stores often break even within 18 months, with monthly revenues hitting ₹1,000+ per sq. ft. That’s fast fashion with fast returns.
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Under ₹1,000 Rule
Over 85% of Zudio’s stock costs less than ₹1,000. That price-first approach isn’t a gimmick—it’s a business model that keeps India hooked.