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Fashion for a pizza’s price?: How Zudio built 545 stores without an app or a celeb face

Produced by: Mohsin Shaikh

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Credit: Wikimedia Commons

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Fashion Frenzy

With over 545 stores and 45% YoY growth, Zudio is outpacing even Reliance Trends in India’s heartland. It’s not just a brand—it’s a fashion wave sweeping through tier 2 and 3 cities.

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Local, Loud, Loved

Zudio isn’t chasing Paris runways. It’s designing for Patna and Pune—blending Indian tastes with fast fashion. New collections drop every 3–4 weeks, keeping closets—and checkout counters—buzzing.

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₹199 Tops? Here’s How

Backed by Tata’s sourcing muscle, Zudio churns out fashion in bulk. Massive scale means minuscule costs—so you get trendy tops for less than a pizza.

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Middlemen? Axed.

Zudio’s supply chain is direct and ruthless—no unnecessary hands, no extra costs. What it saves in logistics, you save at the billing counter.

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Build Fast, Expand Faster

Using a FOCO (Franchise-Owned, Company-Operated) model, Zudio opens stores faster than rivals can plan them. Franchisees invest, Zudio controls—scaling smart without burning cash.

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No App. No Problem.

Zudio lives offline. No e-comm distractions. No delivery delays. Just racks of fresh fashion that shoppers see, feel, and buy—immediately.

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Viral, Not Expensive

No big ads. No Bollywood faces. Zudio wins with word-of-mouth, Insta reels, and local buzz. It’s marketing that costs peanuts and pays in footfalls.

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Shelf Hustle

New stock flies off shelves. Stores often break even within 18 months, with monthly revenues hitting ₹1,000+ per sq. ft. That’s fast fashion with fast returns.

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Under ₹1,000 Rule

Over 85% of Zudio’s stock costs less than ₹1,000. That price-first approach isn’t a gimmick—it’s a business model that keeps India hooked.